Treatment

Magazine name:

Target Readership: I have decided to aim my magazine at 15-18 year olds who enjoy indie music, however it could also appeal to anyone who is interested in new upcoming artists in the indie music industry. It will appeal to both males and females, as it's quite a popular music genre. As the readers are fairly young the price will be quite reasonable, This applies to the average student who may only have a part time or weekend job, and therefore not want to spend too much money. The magazine will include information and interviews with upcoming artists who are trying to make it in the music business, so the audience will be able to relate or aspire to them as they are a similar age and will live the same kind of lifestyle as students. They could perhaps give advice to other people who want to achieve the same kind of thing. The readers will also be able to find out information about their favourite bands and upcoming events where they can get a chance to go and see them.

Form and style: My magazine in an a4 colour magazine which recognises the talent of new artists who are trying to make it in the music industry. It will also incude chances to win tickets to popular gigs or festivals, and interviews with new artists. The models used in the main photograph on the front cover, and people featured in the magazine will be of a similar kind of age to the target audience. The colour scheme i will use will be mostly grey, as if it was primarily a bright or girly colour, this could put male readers off. I will also choose a few other colours suck as yellow and white so they stand out. The front page won't be too crowded, but will show cover lines of competitions, highlighting words such as 'FREE!' which will grab readers attention. There will also be a few small pictures to preview what is inside. At £1.99 to magazine is affordable for the target market.

Themes and typical features: My magazine will feature interviews, competitions, and reviews from new or upcoming songs from popular bands. The interview will include questions that will interest the reader as it will talk about how their life has changed from being a regular student like the target audience. Artists featured will be favourites of maes and females so it doesn't put anyone off. The language used will also be focused at this particular age group.

Potential advertisers: A range of brands who have a connection with the music industry will be advertised in the magazine, such as HMV, ticketmaster, and maybe certain clothing brands that will appeal to the target market.

Editorial team: The editors of this magazine will be both female and male to ensure both genders are appealed to. Each issue will feature a letter from the main editor on the contents page as this makes them seem friendlier. The team will be made up of primarily students as the can relate to the target audience better. Readers will have a chance to contribute to the magazine to voice their ideas.